17 Page No. According to IDC (2010) reported in July 2010, PC market grew 15% sequentially and 36% year-on- Company should also consider purchase frequency and purchase quantity while deciding on promotion mix. Due to technological advanc… Sales promotion examples are all around us. ADVERTISEMENTS: Main factors influencing promotion mix has been briefly discussed as under: 1. Four factors that affect business growth . It is quite challenging to know what proportions of advertising, sales promotion, or indeed personal selling will combine perfectly for success. The tools of sales force promotion are bonus, sales force contests, and sales meetings and conferences. When market is wide with a large number of buyers, advertising is preferable. 11. Financial capacity of company is a vital factor affecting promotion mix. Sales Promotion Strategies. Growth has usually been considered as an essential objective for its contribution to 2.2 Meaning of Sales Promotion. Cost-Effective. This paper aims to study the influencing factors of consumers’ purchase intention in experiential promotion by taking the offline promotion as the foothold and taking the skin care market as the starting point. ... At the growth stage there is already some awareness so advertising is applicable in strengthening the brand name. This, at times, leads to excessive inventories, and the quickest way to clear that is to go for sales promotion. 1.1.1 The concept of sales promotion Sales Promotion is the widely used component of the promotion mix, other being personal selling, direct marketing, publicity and advertising. The largest single critical factor determining the company’s sales growth is the product itself. Sales promotions ideas & examples 1. FACTORS INFLUENCING THE USE OF INTEGRATED MARKETING COMMUNICATION TOOLS IN THE BANKING SERVICE OF THAI COMMERCIAL BANKS A MASTER’S PROJECT BY ... sales promotion, public relation, technology, and direct marketing (Belch and Belch, 1998). These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Required fields are marked *. Such as, for the industrial products Viz. The study On the other end, advertising is more suitable for simple and easy-handled products. 2.4 Major Decision in Sales Promotion. In a small business that the owner(s). Growth of Super markets. 09.04.2019. And it’s very easy to understand , Your email address will not be published. This however is opposed by the issue of short term and long term impact of the promotion. Factors Affecting Growth & Profitability of the Retail Industry. Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. The company needs to be mindful of maintaining its quality and adding or modifying the functions and utilities according to the changing technologyand varying tastes and preferences of the consumers. The management must consider the following factors in determining the promotion mix, these are: Nature of Product: The different type of product requires different promotional tools. Similarly, sales force contests are arranged to stimulate the efforts of the salesmen. Different objectives can be achieved by using different tools of promotional mix. Content Guidelines 2. Some companies use publicity to create or improve brand image and goodwill in the market. There are factors responsible for rapid growth of sales promotion discussed below. Copyright 10. Definition: The Promotion Mix is the blend of several promotional activities (Advertising, personal selling, sales promotion, public relations, direct marketing) used by business to create, maintain and increase the demand for a product. Personal selling may be fit for non-branded products. Certain environmental developments also influence growth, such as economic conditions, the crime rate, and lifestyle changes. 2.5 Factors Affecting Selection of a Promotional Blend. Each stage needs separate marketing strategies. Sale… How you advertise to them is based on several factors that may complicate or complement your marketing strategies. Some of the factors influencing child health and development are summarized in Figure 1. Advertising through television, radio, newspapers and magazines is too costly to bear by financially poor companies while personal selling and sales promotion are comparatively cheaper tools. 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